Brand resources
Use the AptLane identity with confidence.
Download approved logo files and follow the rules that keep the identity clear, consistent and recognisable.
Approved logo files
Choose the right asset.
Use the supplied artwork as provided. Do not change its proportions, orientation, colours or wordmark spacing.
Core colours
- Midnight
#050914 - Night Surface
#0B1324 - Raised Navy
#111C31 - Cloud White
#F7F8FC - Slate Mist
#AAB2C2 - Quiet Steel
#8792A7 - Switch Purple
#7844FF - Violet Signal
#B18AFF - Electric Blue
#315DFF - Structural Border
#26334B - Control Border
#5C6E8D - Focus Lilac
#F1E9FF
Protect the identity.
Give the logo room
Keep clear space around the logo and do not crowd it with text, controls or other marks.
Match the mark to the background
Use the full-colour artwork on light backgrounds and the white mark on dark backgrounds.
Keep the artwork intact
Do not stretch, rotate, redraw or alter the spacing within the logo.
Reference artwork
Use these approved presentation images when you need a visual reference for the website and logo system.
